MARKET OUTLOOK

  • Consumer Spending Rebound: Despite early economic uncertainty, U.S. retail sales closed Q2 strong, rising 0.6% in June as consumer confidence improved.
  • Suburban Retail Strength: Prime corridors in eastern and northeastern Louisville saw strong leasing, with backfill space surpassing $30 psf and new builds exceeding $50 psf.
  • New-to-Market Retailers: PGA Tour Superstore, REI Co-Op, and Burlington quickly absorbed key vacancies, underscoring demand for quality space.
  • Downtown Hospitality Growth: Two new hotels — Tempo by Hilton and Hotel Bourre Bonne — added momentum to Louisville’s urban core and convention business.

MARKET FUNDAMENTALS

YOY
Chg

Outlook

73.1K

Median HH Income

0.7%

Population Growth

4.8%

Unemployment Rate

ECONOMIC INDICATORS

YOY
Chg

Outlook

1.4%

GDP Growth

2.4%

Consumer Spending Growth

2.0%

Retail Sales Growth

Source: BEA, Census Bureau

KEY INSIGHTS

The U.S. economy regained momentum late in Q2 2025 as consumer spending rebounded, lifting retail sales 0.6% in June despite lingering inflationary pressures. Louisville’s retail market remains exceptionally strong, led by eastern and northeastern suburban corridors where vacancy is low and rents are rising — exceeding $30 psf for backfill space and $50 psf for new builds. Demand remains robust, with PGA Tour Superstore, REI Co-Op, and Burlington quickly filling big-box vacancies. Downtown, hospitality growth is fueling activity, highlighted by the new Tempo by Hilton in NuLu and the $75 million Hotel Bourre Bonne near the convention center.